The journey began in 2011 when co-founder Vardan Onanyan was visiting the United States, while the other founder, Mikayel Hayrapetyan, was living there. They had previously transported cars from the USA to Armenia for personal use, an experience that unexpectedly became the foundation for a successful business venture. Using their knowledge and ideas, they established Global USA in the United States and American Global Group in Armenia. The companies started by purchasing vehicles from American auctions and shipping them to Armenia. The founders soon questioned why they should only import cars. This led to the expansion of their services to include cargo shipping. Only after securing a strong presence in both ocean and land transportation, the company expanded into air transportation as well. This allowed thousands of people and companies to meet their shipping needs through air, sea, and land routes.